Coca-Cola - Investment Thesis

1. Global Brand Recognition

The Coca-Cola logo is the most recognized symbol on Earth. The brand is worth $70B+ independently.

2. Unmatched Distribution

Coca-Cola's bottling and distribution system took 100+ years to build. No competitor can replicate it.

3. Pricing Power

Coca-Cola raises prices 3-5% annually while maintaining volume — a hallmark of pricing power.

4. Recurring Revenue

Consumers buy Coca-Cola daily, weekly — it's a habitual consumption product.

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