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Incentive Alignment - Explained

A beginner-friendly explanation of Incentive Alignment in value investing.

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Incentive Alignment Explained

For Fundsmith to approve a remuneration policy, it must include:

  1. Both growth AND return measures — not just one
  2. Hard currency metrics — actual cash/EPS, not adjusted/pro forma
  3. Long-term orientation — not just annual bonuses
  4. Meaningful thresholds — targets that require genuine outperformance

What It Means for Investors

Definition

Incentive alignment refers to structuring management compensation so that executive behavior serves shareholder interests. Charlie Munger famously said: "Show me the incentive and I'll show you the outcome." At Fundsmith, Terry Smith and Julian Robbins vote against approximately half of all remuneration policies because the incentives won't produce outcomes aligned with long-term value creation.

The Core Problem: EPS-Based Incentives Without ROIC

If management薪酬 is based on EPS growth without considering return on capital:

"You can achieve EPS growth without creating any real value for shareholders. You retain 75% of profits annually for reinvestment, and earnings per share will steadily grow 5% per year — but this growth creates no actual value."

The mechanism:

  • Low-return projects become attractive if they grow earnings
  • Capital is misallocated to destroy value
  • EPS looks good while shareholder value erodes

Example: Tesco h

Key Takeaway

The principle that management compensation structures should align executive behavior with shareholder interests, including both growth and return metrics

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