Intrinsic Value - Examples

Real-World Examples

Coca-Cola (1988)

Buffett paid ~$1.3B for 7% of Coke. At the time, Coke's intrinsic value was obvious — worldwide brand dominance, predictable cash flows. The stock subsequently 10x'd.

Apple (2016-2023)

Buffett recognized Apple's intrinsic value as a consumer franchise with massive cash generation. Bought billions at $100-180/share. Now worth $170+.

See's Candies (1972)

Bought for $25M. See's has since generated over $2B in cumulative earnings. The intrinsic va

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